Murphy's Magic Pluginfor Shopify & WooCommerce
The Murphy's Magic Connector automates your dealer workflow — import the full Murphy's Magic catalogue, sync stock levels in real time, manage pricing, and route orders automatically. Available as a Shopify app and WooCommerce plugin.
View on Shopify App Store →
Starter
Perfect for getting started with Murphy's Magic products
30 Products Max- ✓ Manual Product Import
- ✓ Stock Synchronization
- ✓ Automatic Price Updates
- ✓ Price Margins & Overrides
- ✓ Auto Sync (Cron)
- ✓ Order Submission
- ✓ Title Filtering
- ✕ Partner Video Library
- ✕ YouTube Integration
- ✕ Vimeo Integration
- ✕ Mega Sale Feature
- ✕ Advanced Analytics
Professional
Full video support and unlimited products
Unlimited Products- ✓ Manual Product Import
- ✓ Stock Synchronization
- ✓ Automatic Price Updates
- ✓ Price Margins & Overrides
- ✓ Auto Sync (Cron)
- ✓ Order Submission
- ✓ Title Filtering
- ✓ Partner Video Library
- ✓ YouTube Integration
- ✓ Vimeo Integration
- ✕ Mega Sale Feature
- ✕ Advanced Analytics
Expert
Everything in Pro plus exclusive sales tools
Unlimited Products- ✓ Manual Product Import
- ✓ Stock Synchronization
- ✓ Automatic Price Updates
- ✓ Price Margins & Overrides
- ✓ Auto Sync (Cron)
- ✓ Order Submission
- ✓ Title Filtering
- ✓ Partner Video Library
- ✓ YouTube Integration
- ✓ Vimeo Integration
- ✓ Mega Sale Feature NEW
- ✓ Advanced Analytics NEW
Murphy's Magic Plugin for WooCommerce & Shopify
Whether you run your magic store on WooCommerce or Shopify, the Murphy's Magic Connector automates your entire dealer workflow.
WooCommerce Plugin
Our original Murphy's Magic WooCommerce plugin. Install directly on your WordPress site. One-click product import, automatic stock sync, price management, and order submission to Murphy's Magic — all from your WooCommerce dashboard.
Available NowShopify App
The Murphy's Magic Shopify app brings the same powerful automation to Shopify stores. Embedded in your Shopify admin with theme blocks for dispatch dates, stock availability, and Mega Sale countdowns. Available on the Shopify App Store.
Available NowEverything a Murphy's Magic Dealer Needs
Automate the repetitive admin work so you can focus on selling magic.
📦 Catalogue Import & Sync
Import over 15,000 Murphy's Magic products with images, descriptions, and videos. New products are added automatically as Murphy's releases them. Works on both WooCommerce and Shopify.
🔄 Real-Time Inventory Sync
Stock levels update automatically every 30 minutes from Murphy's Magic warehouse. No more overselling or manually checking quantities. Supports local stock overrides for items you hold yourself.
💰 Smart Pricing
Set currency markups, price rounding rules (£X.49 / £X.99), and per-product overrides. Prices update automatically when Murphy's changes their wholesale pricing.
📋 Automated Order Submission
When a customer places an order, physical items are automatically added to your Murphy's Magic open sales order. Digital downloads are registered instantly for customer access.
🎬 Video Library
Give customers access to purchased magic tutorial videos directly on your store. Supports Murphy's Partner Video Library with streaming playback — no external download links needed.
🔥 Mega Sale & Flash Sale
Create timed sale events with countdown timers, quantity limits, and automatic price rollback. Flash sales let you discount existing products with one click. Expert plan feature.
📊 Sales Analytics
Track revenue, profit margins, and top-selling products. See which Murphy's Magic items perform best in your store with visual dashboards and exportable reports.
🏷️ Product Lifecycle
Automatically archive discontinued and long-term out-of-stock Murphy's products. Restore them when stock returns. Keeps your store clean without manual housekeeping.
✏️ Title Filtering
Clean up Murphy's product titles automatically — remove unwanted prefixes, suffixes, and formatting. Set custom rules so every product looks professional on your storefront.